A website cannot be built unless there are people visiting it. The majority of websites on the Internet draw a significant amount of traffic from search engines like Google, Yahoo!, MSN, Altavista, etc. As a result, if you make your website search engine friendly, you will be able to easily rank in search engines and get more visitors.
The major search engines index websites for inclusion in their search result pages with the help of programs known as crawlers or robots. They read the content of a page they click on, record it in their own database, and pull up the listing when people search for it.
Frames should be avoided on your website if you want it to be easy for search engines to find it. Frames will only make search engine robots more confused, and as a result, they may even leave your website. In addition, frames make it difficult for visitors to bookmark a particular page on your website without requiring them to use lengthy, complex scripts.
Do not use Flash movies or images to convey crucial information. Because search engine robots can only read text in your source code, presenting important words in Flash movies and images rather than text will have a significant impact on your search engine ranking.
Make sure to use the right meta tags on every page of your website so that search engine robots can quickly determine whether or not to index that page. By using meta tags, you make it easier for search engine robots to crawl and index your website more often.
When styling your page, stop using erroneous HTML tags like font>. Instead, use CSS, or Cascading Style Sheets, which are more effective and efficient. You can make your pages much lighter and load much faster by using CSS to get rid of unnecessary HTML tags.